Landing on the same page
A workshop package designed for senior leaders working in ESG, sustainability, gender equity or social impact to help you align key stakeholders on a new project, strategy or program through co-designing a strategic visual framework that brings it all together
Context
I realised in lot’s of my projects from working with CEO’s of Not-for-profits, Heads of Sustainability and Global ESG Leads, there’s a pattern of who’s involved + the process itself when it comes to creating strategic visual frameworks.
This reflection led to a personal piece, which then inspired the thinking for this workshop!
The ‘ah-ha’ moment was that the process of conceptual refinement i.e the back and fourth of discussion and debate amongst stakeholders is eventually what creates the alignment.
Landing on the same page, literally!
So the idea for the workshop is to accelerate the conceptual refinement of the final strategic visual framework (for a project, new strategy, program etc) by bringing key stakeholders together in a workshop to co-design and align on the visual framework itself.
Essentially, trying to speed up the process whilst also deepening stakeholder alignment.
What is the 'landing on the same page' workshop?
A workshop package designed to accelerate the conceptual refinement of the final strategic visual framework (for a project, new strategy, program etc) by bringing key stakeholders together in a 2-3 hour in-person workshop to co-design and align on the visual framework itself
Who needs to attend the workshops?
Representatives from the C-suite or the decision makers
Area of change - Head of Sustainability, ESG Lead, Program Manager, Project leader
Head or Director of Marketing and brand
Why should I do this?
To accelerate the conceptual refinement of a strategic visual framework (what’s on the page) and as a result, deepen the stakeholder alignment on your proposal, project or strategy
Where does it take place?
Workshop preparation: online
Workshop 1: 2-3 hours in-person at your office in a large room with plenty of wall space
Workshop 2: 1 hour Online
Visual design, development and delivery: online
Outcomes
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Preparation
I’m provided with the ‘content’ of your proposal, project or strategy, even if its work in progress. This includes things like your strategy, content, relevant data, key messages, brand guidelines etc.
I then synthesise these key ‘ingredients’ into the foundational elements of the strategic framework for workshop 1.
Outcome: Workshop 1 agenda, content and materials prepared
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Co-design
I facilitate a 2.5-3 hour in-person co-design workshop with your key stakeholders from the C-suite/ decision-making team, marketing/brand and the area of change e.g sustainability.
We’ll use design thinking activities to support discussion amongst key stakeholders to align on the rough draft of the visual framework: format, pillars/ themes, title, brand colours etc
Outcome: Aligned rough draft of the visual framework
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Development
After workshop 1, I’ll use the aligned and agreed-upon rough draft of the visual framework to develop it into a colour and illustrated visual (draft 1).
Outcome: Draft 1 of the strategic visual framework
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Refinement
I’ll facilitate a 1 hour online group critique of draft 1 of the visual framework.
We’ll use a design thinking activity to surface all stakeholders thoughts on what they like, don’t like, as well as ideas and questions.
We’ll then synthesise these thoughts and comments into top-level themes to form what needs to change on the visual framework.
Outcome: Agreed alignment and list of the changes to be made
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Finalisation
I implement the changes and refinements to the strategic visual framework.
Once finalised, it’s emailed to you as a png file (and an editable file if required).
Note: additional edits and feedback beyond this are an hourly rate
Outcome: Finalised and delivered strategic visual framework